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In today’s world, you can’t afford strategies that don’t provide results. It’s frustrating and a waste of your time. Here’s what you should do instead.

A funnel is an antiquated version of a one-way process that everyone has tried and worn out. It doesn’t necessarily scale with your business. It doesn’t take into account the cyclical nature of sales and how you might want to sell to the same person more than once. And, more importantly, it doesn’t help you when something like a pandemic hits and your entire system has to pivot to working from home.

Regardless of what you do, your business will never survive the gauntlet unless you understand and conquer these four villains.

Well, you need to quickly pivot to thrive in this new normal. Because it is possible to grow your business and even replace lost business in this new reality. How? Implementing sales automation and changing your systems, no matter how scary that might seem.

You need to embrace the power of story, implement effective technology, and get help when you need it. It’s easier said than done, but the good news is: it is possible. You can survive.