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When you instead understand what your website is for—when you have the right words and proper expectations—you’ll stop wasting all your money and start to move the needle in the right direction.

Modern marketing targets consumers using robots—think of this as the ads on any major platform for example—rather than by remembering that your customers are humans just like you. Use this to your advantage, and change your mindset.

When you ask for help with your website or social media, you have the assumption that the foundation of your business is already in place. What I’ve found is that that’s rarely the case. The same is true when it comes to marketing and your website. What you ask for shouldn’t be exactly what I give you or neither one of us would be happy.

All authors (yes, even fiction writers) need a website to sell books and make a profit. But if you don’t have this kind of website, you’re doing it wrong.

In today’s world, you can’t afford strategies that don’t provide results. It’s frustrating and a waste of your time. Here’s what you should do instead.