Blog

May

21

2020

image for Surviving An All Is Lost Moment - When The Status Quo No Longer Works For Your Business

Surviving An All Is Lost Moment - When The Status Quo No Longer Works For Your Business

Posted by: Steve Brown

You need to embrace the power of story, implement effective technology, and get help when you need it. It’s easier said than done, but the good news is: it is possible. You can survive.

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May

18

2020

image for “Can’t You Just Do a Zoom Call Instead?”– How Social Distancing Is Changing the Way We Do Sales

“Can’t You Just Do a Zoom Call Instead?”– How Social Distancing Is Changing the Way We Do Sales

Posted by: Steve Brown

It might seem like a big investment to change the way you do business. But considering the fact that we still don’t know when things will go back to “normal” or when we’ll feel safe to leave our homes, making the change now is how you can remain profitable, even from home.

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May

18

2020

image for Why Is The StoryBrand Framework So Effective?

Why Is The StoryBrand Framework So Effective?

Posted by: Steve Brown

What’s the difference between content that sells and content that doesn’t do a thing? It’s not fancy graphics, lengthy production, or cute taglines. It’s all about story.

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May

18

2020

image for How Marketing Automation Helps Us Navigate Our New Normal

How Marketing Automation Helps Us Navigate Our New Normal

Posted by: Steve Brown

Marketing automation helps you create a unique solution that feels good both for your process and for your customers. It makes someone want to purchase from you, rather than to keep researching their options.

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May

18

2020

image for How HubSpot Helps with Sales Automation

How HubSpot Helps with Sales Automation

Posted by: Steve Brown

How do you create an automated sales process that feels frictionless for even the most skittish of prospects? Contrary to popular belief, the key isn’t hiring better salespeople––it’s using the best software available. And it all starts with a high-quality Customer Relationship Manager, or CRM.

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