Blog

Oct

26

2020

image for Applying Clear Messaging to Your Business—A Lesson I Learned By Messing Up

Applying Clear Messaging to Your Business—A Lesson I Learned By Messing Up

Posted by: Steve Brown

If you’re leading people around a vision you have for the future of your business, you’d better know where exactly it is you’re headed—and be able to tell that to everyone around you.

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Oct

14

2020

image for Say “No” to Consumer Mindset

Say “No” to Consumer Mindset

Posted by: Steve Brown

Most businesses see their customers as consumers—or faceless revenue-delivering units. But the truth is, those people do matter. Those are the people you’re trying to help with the solutions your business offers.

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Oct

8

2020

image for How Marketing and Sales Work Together

How Marketing and Sales Work Together

Posted by: Steve Brown

You need to treat your business like it’s a process. That means setting up systems for marketing, for your website, and, yes, even for sales.

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Sep

16

2020

image for Golden Toilet Money: Avoid Wasteful Spending And Implement a Marketing Strategy that Works

Golden Toilet Money: Avoid Wasteful Spending And Implement a Marketing Strategy that Works

Posted by: Steve Brown

When you instead understand what your website is for—when you have the right words and proper expectations—you’ll stop wasting all your money and start to move the needle in the right direction.

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Sep

3

2020

image for Change Your Mindset When it Comes to Marketing: My Conversation with Tibor Nagy on The Mindset Horizon Podcast

Change Your Mindset When it Comes to Marketing: My Conversation with Tibor Nagy on The Mindset Horizon Podcast

Posted by: Steve Brown

Modern marketing targets consumers using robots—think of this as the ads on any major platform for example—rather than by remembering that your customers are humans just like you. Use this to your advantage, and change your mindset.

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