Blog

Sep

3

2020

image for Change Your Mindset When it Comes to Marketing: My Conversation with Tibor Nagy on The Mindset Horizon Podcast

Change Your Mindset When it Comes to Marketing: My Conversation with Tibor Nagy on The Mindset Horizon Podcast

Posted by: Steve Brown

Modern marketing targets consumers using robots—think of this as the ads on any major platform for example—rather than by remembering that your customers are humans just like you. Use this to your advantage, and change your mindset.

Read More

Aug

20

2020

image for Your Website is Just a Toilet, So Stop Flushing Your Money Into It

Your Website is Just a Toilet, So Stop Flushing Your Money Into It

Posted by: Steve Brown

When you ask for help with your website or social media, you have the assumption that the foundation of your business is already in place. What I’ve found is that that’s rarely the case. The same is true when it comes to marketing and your website. What you ask for shouldn’t be exactly what I give you or neither one of us would be happy.

Read More

Aug

14

2020

image for Your Author Website Is Wrong: How to Build a Book Website That Sells

Your Author Website Is Wrong: How to Build a Book Website That Sells

Posted by: Steve Brown

All authors (yes, even fiction writers) need a website to sell books and make a profit. But if you don’t have this kind of website, you’re doing it wrong.

Read More

Jul

23

2020

image for When What You’ve Always Done Stops Working, You Need a Marketing Strategy

When What You’ve Always Done Stops Working, You Need a Marketing Strategy

Posted by: Steve Brown

In today’s world, you can’t afford strategies that don’t provide results. It’s frustrating and a waste of your time. Here’s what you should do instead.

Read More

Jun

25

2020

image for Stop Working On A Sales Funnel And Build A GrowthStack Instead

Stop Working On A Sales Funnel And Build A GrowthStack Instead

Posted by: Steve Brown

A funnel is an antiquated version of a one-way process that everyone has tried and worn out. It doesn’t necessarily scale with your business. It doesn’t take into account the cyclical nature of sales and how you might want to sell to the same person more than once. And, more importantly, it doesn’t help you when something like a pandemic hits and your entire system has to pivot to working from home.

Read More