Blog

Mar

6

2020

image for What Is HEO and Why Does It Matter When It Comes to Building Your Business?

What Is HEO and Why Does It Matter When It Comes to Building Your Business?

Posted by: Steve Brown

When people come to me looking to improve their marketing, they say things like, “I think we need a website redo,” “I think we need to show up on searches,” and, “Maybe we need social media?” What they don’t see is that they’re facing a communication issue, instead.

Read More

Feb

28

2020

image for How HubSpot Helps with Sales Automation

How HubSpot Helps with Sales Automation

Posted by: Steve Brown

How do you create an automated sales process that feels frictionless for even the most skittish of prospects? Contrary to popular belief, the key isn’t hiring better salespeople––it’s using the best software available. And it all starts with a high-quality Customer Relationship Manager, or CRM.

Read More

Feb

21

2020

image for How HubSpot Helps with Marketing Automation

How HubSpot Helps with Marketing Automation

Posted by: Steve Brown

The #1 goal of marketing automation is to get your potential customers’ information. These names and email addresses are like gold nuggets for your business. And HubSpot, has a large suite of tools to help you automate your website.

Read More

Feb

14

2020

image for The Surprising Effectiveness of Bad Content

The Surprising Effectiveness of Bad Content

Posted by: Steve Brown

How do you get that potential customer to pay attention to you considering all their other options? You put out content—yes. Even if it’s bad—that’s focused on how best to help people looking to solve a problem you’re an expert in.

Read More

Feb

7

2020

image for What Star Trek Can Teach Us About Marketing Automation

What Star Trek Can Teach Us About Marketing Automation

Posted by: Steve Brown

The difference between a website that causes you to set your phaser to stun and a website that causes you to set your phaser to kill is the quality of their marketing automation.

Read More