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Here’s a better translation of what you’re looking for: I know I need to step up and attempt to figure out this online marketing thing. I see it working for other brands, and I know my customers expect the same experience from our online platform. But I don’t exactly know where to start or who to trust. I do know I want to avoid the awful experience I had the last time we redid our website because it was a frustrating waste of my time and money. It really didn’t move the needle for our business.

Do you really think you can outwit a system that complex by stuffing some extra keywords into your blog posts and adding the perfect alt text to your images? Those days are long gone, never to return. In the wake of this SEO obsession you see people waste time and money on content that isn’t created to be helpful or entertaining for people. It’s created to appease algorithms, which change constantly.

Your website is a Content Management System (CMS). The best way to implement the StoryBrand framework for your CMS (or “website”) is to use the tools and systems available from a marketing software company called HubSpot. In short, using the StoryBrand Framework with HubSpot’s tools is the best way to reach your potential customers.

If you’re thinking of your “website” as a website, then it’s going to hinder its effectiveness. Instead, you should be looking at it as part of a larger system. A system that leads your potential customers to your most helpful content, a system that is fully automated for marketing and sales, and a system that includes a high-quality landing page for your strategic campaigns. Think about your “website” in a different way if you want it to grow your business.