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How do you create an automated sales process that feels frictionless for even the most skittish of prospects? Contrary to popular belief, the key isn’t hiring better salespeople––it’s using the best software available. And it all starts with a high-quality Customer Relationship Manager, or CRM.

The #1 goal of marketing automation is to get your potential customers’ information. These names and email addresses are like gold nuggets for your business. And HubSpot, has a large suite of tools to help you automate your website.

How do you get that potential customer to pay attention to you considering all their other options? You put out content—yes. Even if it’s bad—that’s focused on how best to help people looking to solve a problem you’re an expert in.

The difference between a website that causes you to set your phaser to stun and a website that causes you to set your phaser to kill is the quality of their marketing automation.

Most companies don’t have a clear system to manage, track, and communicate effectively during the last steps in the customer acquisition experience. We’re rounding them up, then they were letting them go. Without effective sales automation, you’ll not only lose current clients; you’ll also lose prospective clients you’ll never realize slipped through your fingers in the first place.