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How do you get that potential customer to pay attention to you considering all their other options? You put out content—yes. Even if it’s bad—that’s focused on how best to help people looking to solve a problem you’re an expert in.

The difference between a website that causes you to set your phaser to stun and a website that causes you to set your phaser to kill is the quality of their marketing automation.

Most companies don’t have a clear system to manage, track, and communicate effectively during the last steps in the customer acquisition experience. We’re rounding them up, then they were letting them go. Without effective sales automation, you’ll not only lose current clients; you’ll also lose prospective clients you’ll never realize slipped through your fingers in the first place.

You may be looking for too many things at once, which is making your expectations murky, even if you already have a marketing director. Here’s the good news, though. You don’t need a marketing director to grow your business. All you need is someone who can help your team

It’s hard to know who to trust in this marketing game. There are so many snake oil salesmen you assume everyone has an ulterior motive. Frankly, I don’t blame you. Here are 6 reasons you need to read The Golden Toilet: to give you the framework to rethink your marketing focus.