Blog

Feb

28

2020

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How HubSpot Helps with Sales Automation

Posted by: Steve Brown

How do you create an automated sales process that feels frictionless for even the most skittish of prospects? Contrary to popular belief, the key isn’t hiring better salespeople––it’s using the best software available. And it all starts with a high-quality Customer Relationship Manager, or CRM.

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Feb

21

2020

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How HubSpot Helps with Marketing Automation

Posted by: Steve Brown

The #1 goal of marketing automation is to get your potential customers’ information. These names and email addresses are like gold nuggets for your business. And HubSpot, has a large suite of tools to help you automate your website.

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Feb

14

2020

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The Surprising Effectiveness of Bad Content

Posted by: Steve Brown

How do you get that potential customer to pay attention to you considering all their other options? You put out content—yes. Even if it’s bad—that’s focused on how best to help people looking to solve a problem you’re an expert in.

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Feb

7

2020

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What Star Trek Can Teach Us About Marketing Automation

Posted by: Steve Brown

The difference between a website that causes you to set your phaser to stun and a website that causes you to set your phaser to kill is the quality of their marketing automation.

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Jan

29

2020

image for How to Lose a Prospect in 10 Days: The Perils of Poor Sales Automation

How to Lose a Prospect in 10 Days: The Perils of Poor Sales Automation

Posted by: Steve Brown

Most companies don’t have a clear system to manage, track, and communicate effectively during the last steps in the customer acquisition experience. We’re rounding them up, then they were letting them go. Without effective sales automation, you’ll not only lose current clients; you’ll also lose prospective clients you’ll never realize slipped through your fingers in the first place.

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