HubSpot/StoryBrand Series #1: The Valuable Connection Between StoryBrand and HubSpot
Your website is a Content Management System (CMS). The best way to implement the StoryBrand framework for your CMS (or “website”) is to use the tools and systems available from a marketing software company called HubSpot. In short, using the StoryBrand Framework with HubSpot’s tools is the best way to reach your potential customers.
Read MoreWhy Your Website Stinks
If you’re thinking of your “website” as a website, then it’s going to hinder its effectiveness. Instead, you should be looking at it as part of a larger system. A system that leads your potential customers to your most helpful content, a system that is fully automated for marketing and sales, and a system that includes a high-quality landing page for your strategic campaigns. Think about your “website” in a different way if you want it to grow your business.
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