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Your website is a Content Management System (CMS). The best way to implement the StoryBrand framework for your CMS (or “website”) is to use the tools and systems available from a marketing software company called HubSpot. In short, using the StoryBrand Framework with HubSpot’s tools is the best way to reach your potential customers.

If you’re thinking of your “website” as a website, then it’s going to hinder its effectiveness. Instead, you should be looking at it as part of a larger system. A system that leads your potential customers to your most helpful content, a system that is fully automated for marketing and sales, and a system that includes a high-quality landing page for your strategic campaigns. Think about your “website” in a different way if you want it to grow your business.