May

8

2020

How To Get Results from Your Marketing Using the Business GrowthStack

Posted by: Steve Brown


The Best Marketing Strategy for Your Business (Hint: It’s Not Your Website Or Even Social Media)


You don’t need a website to run a successful business.

Of course, in this day and age and with everything going on in the world, it’s certainly helpful to reach customers who cannot leave their houses. But having a website, especially a website that’s not part of an overall strategy, could actually cause more damage than it does good.

Perhaps you’re worried your website is costing you money or failing your business. And the truth is, it might be. Because the old marketing strategy—the one that’s interruption-based and focused on SEO—sounds promising but doesn’t provide repeatable, reliable ROI.

And don’t get me started on social media, which is hard to count as a legitimate business strategy when you don’t even use it personally.

Let me save you the trouble right now and give you permission to forget about being the next “ice bucket challenge.” It won’t work for you because you can’t manipulate your content into going viral and you can’t count on that viral spread of information to make you any money.

Instead, you need measurable, reliable tactics that push the needle forward in the direction you want to move. Social media—and even your website—are short term strategies or tools. They can work, but only if you’re using them intentionally.

But, if you can’t count on your website and don’t want to get sucked into the social media black hole, what else can you do to market your business?

Let Me Introduce You to the Business GrowthStack

First off, give yourself credit if you’ve been worried your website is sinking your business and you don’t trust social media. That means you already know instinctually that you don’t have a solid marketing foundation in place. It means you’re calling bullshit on the hype and can stop following the masses because you feel like you have to.

The truth is, putting out social media posts and hoping they go viral to attract customers or make money is like stopping at a convenience store, buying a lottery ticket, and expecting it to pay your bills.

What you need is a system: a solid foundation based on the vision for your business. What you need is the Business GrowthStack.

Business growth stack components


The GrowthStack uses the tools of a website or social media as part of a cohesive strategy with measurable ROI and a plan. Everything you do should move your business forward in the direction you choose.

Knowing what you’re trying to accomplish means you can stop throwing everything and the kitchen sink at your marketing problem and start seeing results. It gives you confidence where social media leaves you questioning.

The GrowthStack can help you purposefully set up a foundation of marketing that can help you succeed no matter what external circumstances throw your way. 

Components of the GrowthStack

The GrowthStack starts with the idea of clear messaging: or how your business communicates at every level from you to your employees and down to the customers.

It’s your brand’s story, but it’s not about you. It’s about who your customers are and what they get out of the bargain.

At ROI, we like to clarify our messaging using StoryBrand, but whatever tool it takes to boil your message down to a single sentence, get there. That sentence sets up the direction you’re headed and drives everyone’s experience with your company.

Otherwise, you run the risk of confusing your customers—and they won’t stick around if they don’t understand what you do easily and in a way that makes them feel safe.

Marketing and sales automation take that message and use it to connect with your prospects and nurture them into paying customers.

Implementing these systems lets you use technology to reduce frustration and unnecessary back and forth between you and potential customers. It makes it easy and convenient for them to interact with you online—or on their phones—in a way that gets you back to doing the things you need to keep your business running smoothly, but still makes you money.

Automation tools include:

  • Automated Emails
  • Videos
  • Landing Pages
  • Triggered Sales Tasks
  • Virtual Chats

The key is to remember that your customers aren’t cattle with credit cards. They don’t want to be treated as consumers. If you sell to them in a way that makes them feel safe understood, they’ll want to buy from you compared to everyone else offering a similar solution. 

Finally, strategic campaigns attract those prospects to you using your clear message, capture their information through marketing automation, and enable you to nurture them into customers using sales automation.

Strategic campaigns:

  • Help potential customers run into your assets (often a downloadable lead-generating offer, videos, podcasts, books, etc.)
  • Use clear messaging as you’ve defined it
  • Funnel directly into your marketing and sales automation
  • Enable you to collect a prospect’s information and nurture them into a paying customer
  • Allow you to track your success and measure ROI

Each component of the GrowthStack works together like a well-oiled machine to keep your business earning money, which I think is a better way to pay the bills compared to winning the lottery, though I’d take that, too. 

How Can You Improve Your Marketing?

If you’ve got a website and have tried social media and failed, or if you think all that technology stuff is doesn’t work for you compared to everyone else, you need to pick up a copy of my book by clicking the button below to listen to The Golden Toilet for FREE on Audible by signing up for a 30-Day Trial Membership.

Audible trial Golden Toilet cta

It’s a humorous take on the strategies you can implement that will actually move the needle forward for your business, including the Business GrowthStack and each of its component elements.

No matter what life throws at you, stop wasting time and money on a website that doesn’t work and social media that won’t get you anywhere.

Let me help instead. 

Schedule A Free Strategy Session