Bonus Materials for Chapter 1 – HEY, YOU – YOU’RE A HERO:
• Lint Lizard Vacuum Attachment Commercial
Bonus Materials for Chapter 2 – TAKE THE RED PILL:
• Goldman Sachs Program Application
• Book Recommendation: Built to Sell: Creating a Business that Can Thrive Without You
Bonus Materials for Chapter 3 – NOT THE LITTLE GUY AFTER ALL:
• Recommend Reading: How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did
• Watch: My Garage Door Won’t Close – Tips and Troubleshooting from the Overhead Door Company
• Image: The Hero’s Journey
Bonus Materials for Chapter 4 – DISRUPT OR BE DISRUPTED:
• Alibates Flint Quarries National Monument
• New York in the 1900s
• Clean Disruption – Why Conventional Energy & Transport will be Obsolete by 2030 – Boulder June 2017
Bonus Materials for Chapter 6 – CLEAR MESSAGING:
• Learn More About Inbound Marketing
• Clear Messaging: The First Component of the Business GrowthStack
• Video Recommendation: Charlie Chapman: The Lion’s Cage
• Event Info: StoryBrand Live Workshops
• Book Recommendation: Building a StoryBrand: Clarify Your Message So Customers Will Listen
• Book Recommendation: Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
• Book Recommendation: Primalbranding: Create Belief Systems that Attract Communities
• Book Recommendation: The Laws of Human Nature
• Book Recommendation: The Buying Brain: Secrets for Selling to the Subconscious Mind
Bonus Materials for Chapter 7 – MARKETING AUTOMATION:
• Inbound Marketing: Everything You Need to Know
• The Ultimate List of Marketing Statistics for 2019
• The Business GrowthStack: Marketing Automation
Bonus Materials for Chapter 8 – SALES AUTOMATION:
• Book Recommendation: Zero to One: Notes on Startups, or How to Build the Future
• Book Recommendation: The Challenger Sale
• Book Recommendation: The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
• Book Recommendation: How to Fail at Almost Everything and Still Win Big
• Tool Recommendation: The HubSpot CRM
• The Business GrowthStack: Sales Automation
• What is Involved in Sales Lead Nurturing – Triggered Sales Tasks & Deals
• Design Template: Follow-Up Email
Bonus Materials for Chapter 9 – STRATEGIC CAMPAIGNS:
• Book Recommendation: Girl, Wash Your Face
• Film Recommendation: Rachel Hollis Presents: Made For More
• Bonus Image: Gear Graphic
• Bonus Image: What is Involved – An Overview
• Bonus Image: Marketing Landing Pages & Premium Content
• Bonus Image: New Contact Record Example
• Bonus Image: Marketing Automated Email Nurturing Series
• Bonus Image: Triggered Email Sequences
• Bonus Image: New Customer Map
• Bonus Image: Marketing Videos
• Bonus Image: Triggered Social Media Posts
• Bonus Image: Running Multiple Campaigns
Bonus Materials for Chapter 10 – GOOD HELP IS HARD TO FIND:
• Course Recommendation: HubSpot Inbound Marketing Online Course
• Book Recommendation: Good to Great: Why Some Companies Make the Leap…and Others Don’t
• Book Recommendation: What the Heck Is EOS?: A Complete Guide for Employees in Companies Running on EOS
• Book Recommendation: Built to Sell: Creating a Business That Can Thrive Without You
• Bonus Image: The Hero’s Journey
Amarillo, TX 79101
Amarillo, TX 79101